Last updated August 2021
Information You Provide To Us.
We may ask you to provide us with certain categories of information such as personal information, which is information that could reasonably be used to process transactions and parking violations, such as your name, payment method information, license plate number, cell phone number and vehicle details. (“Personal Information”). We may collect this information through various forms and in various places through the Services, including digital payment software, license plate recognition cameras, parking enforcement personnel, or when you otherwise interact with us.
Information Collected As You Access And Use Our Services.
In addition to any Personal Information or other information that you choose to submit to us, we and our third-party service providers may use a variety of technologies that automatically (or passively) collect certain information whenever you visit or interact with the Services (“Usage Information”). This Usage Information may include the browser that you are using, the URL that referred you to our Services, the QR code or SMS code that directed to our services, all of the areas within our Services that you visit, and the time of day, among other information. We may use Usage Information for a variety of purposes, including to enhance or otherwise improve the Services. In addition, we collect your IP address or other unique identifier (“Device Identifier”) for your computer, mobile or other device used to access the Services (a “Device”). A Device Identifier is a number that is automatically assigned to your Device used to access the Services, and our computers identify your Device by its Device Identifier. Usage Information may be non-identifying or may be associated with you. Whenever we associate Usage Information or a Device Identifier with your Personal Information, we will treat it as Personal Information.
A few of the methods that may be used to collect Usage Information include, without limitation, the following (and subsequent technology and methods hereafter developed):
A cookie is a data file placed on a Device when it is used to access the Services. A Flash cookie is a data file placed on a Device via the Adobe Flash plug-in that may be built-in to or downloaded by you to your Device. Cookies and Flash Cookies may be used for many purposes, including, without limitation, remembering you and your preferences and tracking your visits to our web pages. Cookies work by assigning a number to the user that has no meaning outside of the assigning website.
Small graphic images or other web programming code called web beacons (also known as “1×1 GIFs” or “clear GIFs”) may be included in our web and mobile pages and messages. The web beacons are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users. In contrast to cookies, which are stored in a user’s computer hard drive, web beacons are embedded invisibly on Web pages and are about the size of the period at the end of this sentence. Web beacons or similar technologies help us better manage content on our Services by informing us what content is effective, count users of the Services, monitor how users navigate the Services, count how many e-mails that we send were actually opened or to count how many particular articles or links were actually viewed. We do not tie the information gathered by web beacons to your personal information.
An embedded script is programming code that is designed to collect information about your interactions with the Services, such as the links you click on. The code is temporarily downloaded onto your Device from our web server or a third party service provider, is active only while you are connected to the Services, and is deactivated or deleted thereafter.
Information Third Parties Provide About You.
Information You Provide About A Third Party.
If you choose to use our referral service to tell a friend about our Services we will ask you for your friend’s Personal Information. We will automatically send your friend a one-time invitation for him or her to visit the Services. We store this information for the sole purpose of sending this one-time correspondence and tracking the success of our referral program, and do not use this information for any other marketing purpose unless we obtain consent from that person or we explicitly say otherwise. Please be aware that when you use any referral functionality available through our Services, your e-mail address or phone number may be included in the communication.
Information Collected by Mobile Application Software.
Our Services are primarily provided through an application on your mobile, tablet computer or similar device (“Mobile Application Software”). You agree that we may collect and use technical data and related information, including but not limited to, technical information about your device, system and application software, and peripherals, that is gathered periodically to facilitate the provision of software updates, product support and other services to you (if any) related to such Mobile Application Software.
When you use any of our Mobile Application Software, the Mobile Application Software may automatically collect and store some or all of the following information from your mobile device (“Mobile Device Information”), including without limitation:
- Your preferred language and country site (if applicable).
- Your phone number or other unique device identifier assigned to your mobile device – such as the International Mobile Equipment Identity or the Mobile Equipment ID number.
- The IP address of your mobile device.
- The manufacturer and model of your mobile device.
- Your mobile operating system.
- The type of mobile Internet browsers you are using.
- Information about how you interact with the Mobile Application Software and any of our web sites to which the Mobile Application Software links, such as how many times you use a specific part of the Mobile Application Software over a given time period, the amount of time you spend using the Mobile Application Software, how often you use the Mobile Application Software, actions you take in the Mobile Application Software and how you engage with the Mobile Application Software.
- Information to allow us to personalize the services and content available through the Mobile Application Software.
We may associate your unique mobile Device Identifier or Mobile Application Software usage information with any Personal Information you provide, but we will treat the combined information as Personal Information.
USE OF COLLECTED INFORMATION.
Our primary goal in collecting your Personal information or Usage Information is to provide you with an enhanced experience when using the Services and to issue Parking Violations if the customer has violated the terms of service.
Based upon the Personal Information you provide us when engaging in a digital parking transaction, we will send you a text message to initiate the transaction. We will also communicate with you in response to your inquiries, to provide the services you request, and to manage cancellations and refunds when neccessary We will communicate with you by email, telephone, or SMS or text message, in accordance with the Personal Information you have provided.
The payment method and Personal Information you provide is not stored by us, but is stored and used by our third party credit card processors in order for them to process payment that you owe third parties for your parking space reservations.
We use your Internet Protocol (IP) address to help diagnose problems with our computer server, and to administer our web site(s). Your IP address is used to help identify you, but contains no personal information about you.
In addition, we may use your Personal Information or Usage Information that we collect about you:
- To process your transaction and parking violation with the Services, including verifying your information is valid.
- To improve the Services or our services, to customize your experience with the Services, or to serve you specific content that is most relevant to you.
- To contact you with regard to your use of the Services and, in our discretion, changes to the Services and/or the Services’ policies.
- For internal business purposes.
- For inclusion in our data analytics.
Please note that information submitted to the Services via a “contact us” or other similar function may not receive a response.
DISCLOSURE OF INFORMATION TO THIRD PARTIES.
When You Agree To Receive Information From Third Parties.
Third Parties Service Providers.
We use third parties to facilitate our Services, provide or perform certain aspects of the Services on our behalf, third-parties to host the Services, design and/or operate the Services’ features, track the Services’ analytics, process payments, engage in anti-fraud and security measures, provide support, provide geolocation information, enable us to send you special offers, perform technical services, or perform other administrative services. We may provide these vendors with access to user information, including Personal Information; this information sharing is limited to only the information needed by the vendor to carry out the services they are performing for you or for us. Each of these vendors is obligated not to disclose or use Personal Information for any other purpose.
While we may use third party analytics service providers to evaluate and provide us with information about the use of the Services and viewing of our content, we do not share Personal Information with these analytics service providers, but they may set and access their own cookies, web beacons and embedded scripts on your Device and they may otherwise collect or have access to information about you, including non-personally identifiable information.
Certain aspects of the Services may be provided to you in association with third parties (“Co-Branded Services”) such as sponsors and charities, and may require you to disclose Personal Information to them. Such Co-Branded Services will identify the third party. If you elect to register for products and/or services through the Co-Branded Services, you may be providing your information to both the third party and us. Further, if you sign-in to a Co-Branded Service with a username and password obtained through our Services, your Personal Information may be disclosed to the identified third parties for that Co-Branded Service and will be subject to their posted privacy policies.
Sweepstakes, Contests and Promotions.
We may offer sweepstakes, contests, and other promotions (any, a “Promotion”) through the Services that may require registration. By participating in a Promotion, you are agreeing to official rules that govern that Promotion, which may contain specific requirements of you, including, allowing the sponsor of the Promotion to use your name, voice and/or likeness in advertising or marketing associated with the Promotion. If you choose to enter a Promotion, Personal Information may be disclosed to third parties or the public in connection with the administration of such Promotion, including, in connection with winner selection, prize fulfillment, and as required by law or permitted by the Promotion’s official rules, such as on a winners list.
Administrative and Legal Reasons.
We cooperate with government and law enforcement officials and private parties to enforce and comply with the law. Thus, we may access, use, preserve, transfer and disclose your information (including Personal Information), including disclosure to third parties such as government or law enforcement officials or private parties as we reasonably determine is necessary and appropriate:
- To satisfy any applicable law, regulation, subpoenas, governmental requests or legal process.
- To protect the Company, our Services or any third party.
- To protect the safety of the public for any reason.
- To detect, prevent or otherwise address fraud, security or technical issues.
- To prevent or stop activity we may consider to be, or to pose a risk of being, an illegal, unethical, or legally actionable activity. Further, we may use IP address or other Device Identifiers, to identify users, and may do so in cooperation with third parties such as copyright owners, internet service providers, wireless service providers and/or law enforcement agencies, including disclosing such information to third parties, all in our discretion. Such disclosures may be carried out without notice to you.
We may share your information, including your Personal Information and Usage Information with our parent, subsidiaries and affiliates for internal reasons. We also reserve the right to disclose and transfer all such information to a subsequent owner, co-owner or operator of the Services or applicable database or in connection with a corporate merger, consolidation, restructuring, the sale of substantially all of our membership interests and/or assets or other corporate change, including, during the course of any due diligence process.
BEHAVIORAL ADVERTISING AND OPTING OUT.
Targeted advertising (also known as Behavioral Advertising) uses information collected on an individual’s web or mobile browsing behavior such as the pages they have visited or the searches they have made. This information is then used to select which advertisements should be displayed to a particular individual on websites other than our web site(s). The information collected is only linked to an anonymous cookie ID (alphanumeric number); it does not include any information that could be linked back to a particular person, such as their name, address or credit card number. The information used for targeted advertising either comes from us or through third party website publishers.
If you would like to opt out of targeted advertising from us that occurs when visiting our third party advertising publishers, please click here to access the NAI Opt-Out Page. Please note that this will opt you out of targeted ads from our Company and any other participating advertisers. If you opt out, you may continue to receive online advertising from us; however, these ads may not be as relevant to you.
In order for behavioral advertising opt-outs to work on your Device, your browser must be set to accept cookies. If you delete cookies, buy a new Device, access our Services from a different device, login under a different screen name, or change web browsers, you will need to opt-out again. If your browser has scripting disabled, you do not need to opt out, as online behavioral advertising technology does not work when scripting is disabled. Please check your browser’s security settings to validate whether scripting is active or disabled.
Additionally, many network advertising programs allow you to view and manage the interest categories they have compiled from your online browsing activities. These interest categories help determine the types of targeted advertisements you may receive. The NAI Opt-Out Page provides a tool that identifies its member companies that have cookies on your browser and provides links to those companies.
USER GENERATED CONTENT AND PUBLICLY DISCLOSED INFORMATION.
THIRD PARTY CONTENT AND LINKS TO THIRD PARTY SERVICES.
The Services may contain content that is supplied by a third party, and those third parties may collect web site usage information and your Device Identifier when web pages from any online or mobile Services are served to your browser. In addition, when you are using the Services, you may be directed to other sites or applications that are operated and controlled by third parties that we do not control. We are not responsible for the privacy practices employed by any of these third parties. These other web sites may send their own cookies to you, independently collect data or solicit Personal Information and may or may not have their own published privacy policies. We encourage you to note when you leave our Services and to read the privacy statements of all third party web sites or applications before submitting any Personal Information to third parties.
SOCIAL MEDIA FEATURES.
CHANGING INFORMATION AND DELETING ACCOUNTS.
You are responsible for maintaining the accuracy of the information you submit to us, such as your Personal Information provided as part of parking transactions and parking violations. If your Personal Information changes, or if you no longer desire our Services, you may correct, delete inaccuracies, or amend information by making the change on your user profile page or by contacting us at firstname.lastname@example.org We will make good faith efforts to make requested changes in our then active databases as soon as reasonably practicable.
You may also cancel your communications that you have elected to receive from the Services by replying STOP to the phone number associated with your parking transaction.
We will retain your Personal Information and Usage Information for as long as your account with the Services is active and as needed to provide you services. Even after your account is terminated, we will retain your Personal Information and Usage Information (including parking history and transaction history) as needed to comply with our legal and regulatory obligations, resolve disputes, conclude any activities related to cancellation of an account, investigate or prevent fraud and other inappropriate activity, to enforce our agreements, and for other business reasons. After a period of time, your data may be anonymized and aggregated, and then may be held by us as long as necessary for us to provide our Services effectively, but our use of the anonymized data will be solely for analytic purposes.
No access by children.
The Company cares about the safety of children. Because our Services are not directed toward minors, no one under 18 (and certainly no children under 13) are allowed to register with or use the Services. We do not knowingly collect personal information from anyone under the age of 18. If we discover that we have collected personal information from a person under 18, we will delete that information immediately. If you are a parent or guardian of a minor under the age of eighteen (18) and believe he or she has disclosed Personal Information to us, please contact us at email@example.com
SECURITY OF INFORMATION
The Personal Information and Usage Information we collect is securely stored within our databases, and we use standard, industry-wide, commercially reasonable security practices such as encryption, firewalls and SSL (Secure Socket Layers) for protecting your information – such as any portions of your credit card number which we retain (we do not ourselves retain your entire credit card information). However, as effective as encryption technology is, no security system is impenetrable. We cannot guarantee the security of our databases, nor can we guarantee that information you supply won’t be intercepted while being transmitted to us over the Internet or wireless communication, and any information you transmit to the Company you do at your own risk. We recommend that you not disclose your password to anyone.
YOUR CALIFORNIA PRIVACY RIGHTS.
1717 Pennsylvania Ave. NW, 10th Floor Washington D.C. 20006
Alternatively, you may send us an email at firstname.lastname@example.org with the words “California Privacy Rights” in the subject line.
Parking Management Company LLC does not track its customers over time and across third party websites to provide targeted advertising and therefore does not respond to Do Not Track (DNT) signals. However, some third-party sites do keep track of your browsing activities when they serve you content, which enables them to tailor what they present to you. If you are visiting such sites, your browser may allow you to set the DNT signal on your browser so that third parties (particularly advertisers) know you do not want to be tracked.